Anyone who is a consistent concertgoer doesn’t struggle to find national talent when they come to their city. As of right now, there isn’t a structured way for these concertgoers to find local talent. The goal of Live Local is to provide knowledge to these concertgoers of venues and local talent in the D.C. area.

Ultimately, concertgoers resort to street signs, artist websites, and word of mouth from friends to find local shows. These individuals long to be connected to live local shows. 

Live Local is a single location where users can see what lives shows are on a given day, analyze certain venues, and find ticket links. Live Local has an interface designed to put concertgoers in the know about live local shows. 

I was responsible for research, ideation, and sketching of the user experience of Live Local’s mobile interface.

I began my research and discovery process by interviewing 4 users. I wanted to understand how users were accessing live music, what process they went through in selecting concerts, and what their preferences were for concerts. 

Finding local shows in D.C. is difficult

Concertgoers have specific venue preferences and are upset when venues aren't in line with those preferences

StubHub and Ticketmaster don't provide users with a good experience (processing fees, only national headliners)

Spending too much on food/drinks at venues

I created an initial user flow to get an understanding of how users would navigate through Live Local. From there it was time to get into sketching and wireframes!  

Filtered by location

Users expressed that they would rather see the shows for the current day instead of sorting by closest location

One user suggested providing user generated content for the venues with users having the ability to rate venues based off past visits

Allowing users to follow specific artists

Giving venues the capability to upload beer menus

Diving into wearables to give users updates on when their favorite artists are in town